OphyAI

The onboarding experience was redesigned to be simpler and more personalized. This update was informed by user feedback and insights from how people interacted with the initial version.

In Version 1, the process lacked clarity and was introduced after onboarding through email. As a result, many users overlooked the call to action and did not engage with it.

To further enhance subscriptions, in the redesigned flow, personalization was integrated directly into the onboarding journey. Users now set up key preferences that shape their account experience from the start. Payment was also intentionally tied to this personalization step through the design. Rather than appearing as a separate action later, funding the account became a natural part of completing the setup, helping users unlock the features tailored to them and making the value of the action clearer within the flow.

This design direction led to a noticeable increase in payment conversions. Within four months of the relaunch, the onboarding flow recorded a significant rise in completed payments, contributing to a measurable increase in revenue generated through the onboarding process.

To further encourage engagement beyond onboarding, we also introduced an Achievements feature on OphyAI. This system rewards users with credits when they complete specific actions or milestones on the platform. By gamifying key activities such as completing profile setup, exploring tools, or interacting with core features, we were able to drive deeper product exploration and sustained engagement.

We also improved the Interview Copilot experience by addressing key UX challenges that previously made the feature harder to discover and understand. The redesign focused on clearer entry points across the product, improved guidance around how the feature works, and a more intuitive interaction flow.

The Resume Builder was also refined to improve usability and clarity. In the earlier experience, users often struggled with where to begin, how to structure their information, and how the AI-assisted features supported the resume creation process.

The redesign focused on simplifying the workflow and making the experience more guided. Clearer step-by-step sections were introduced to help users move through the resume creation process with less cognitive load. We also improved the visibility and placement of AI-assisted suggestions, helping users better understand how the tool could enhance their resumes rather than feeling like an additional layer of complexity.

Feature entry points were also refined to make the Resume Builder easier to discover within the platform. These improvements made the tool feel more approachable, structured, and aligned with the broader goal of helping users present themselves more effectively during their job search journey.